In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.B2B marketers can serve the buyer's journey and reduce sales cycle times by aligning their efforts with the numer… Read More

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying … Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, and also various other realities regarding contemporary B2B advertising. We go over exactly how the acquiring journey is now entirely fragmented as well as the manner in which neighborhood building can aid marketing experts retake c… Read More

Mark Donnigan: It's going fantastic, Ben. I am so pleased to be below on your show.Ben: Definitely. We're happy to have you on the show. Specifically given the relevance and also the necessity of the subject we're going to be tackling throughout this discussion too, which is one that I believe is truly under-discussed. One that could otherwise rais… Read More